About The Chic Noir
Everyday wellbeing, chosen with calm.
The Chic Noir is a boutique where clothing and accessories for pregnancy, maternity, and family life sit alongside aromatic products for the home and personal rituals. Every selection is meant to feel useful, beautiful, and close to real life.
Our view
Less impulse, more meaning.
The Chic Noir brings together maternity, everyday style, and sensory wellbeing. Positive Pregnancy Care supports pregnancy and early family life with comfortable clothing and accessories, while Ëlabba Essence brings scent to the home and personal rituals. Each collection keeps its own identity within a considered selection.
Maternity
Clothing made for pregnancy and what comes after.
Calm at home
Essences made to order to scent your home and accompany your rituals.
Gentle guidance
A journal with simple ideas on wellbeing, maternity, home, and conscious shopping, written to accompany.
Collections
Lines created for different moments in life.
Explore each line on its own.
The founder
Created by Esther, with a practical and sensitive eye.
Behind The Chic Noir is Esther, a London-based creator and consultant who brings together commercial experience, visual sensitivity, and care for detail. This boutique is her more personal space for products and everyday wellbeing. When a project calls for events, branding, or communications, her studio Esther DCS carries the same eye into professional work.
Our promise
A quieter shop for better choices.
Every visit should feel clear: discover a collection, read something useful, find a scent, choose a gift, or return to something that has already become part of your routine.